If the latest Indiana Jones movie is attracting generally older moviegoers,
next weekend's top release, Sex and the City, also looks to attract a
non-habitual audience -- women in their 40s and early 50s. As reported by the
Associated Press, the online ticketing service Fandango has determined from a
survey of ticket buyers that 94 percent are women; 67 percent plan to see the
film in a group of other women; 16 percent said that they were going with one
other woman; and just 6 percent said they were going with a man. Paul
Dergarabedian, president of box-office trackers Media by Numbers, told the AP
that his group has determined that the primary audience will be women from 20
to 55. "A huge female audience can create a blockbuster of a movie if there's
enough interest," he said.
27/05/2008
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